Creatives and clients: it's time to sink or Swim
Looking forward to hearing more about this venture. Such a great idea. We need more of this type of thinking.
“The minds behind Ogilvy’s award-winning Dove “Evolution” campaign, co-chief creative officers Nancy Vonk and Janet Kestin, are leaving the network’s Toronto office after 13 years to launch a new venture dubbed “Swim.
…The first classes begin next month, and both creatives will serve as teachers. Every session includes both online and in-person components, and Ms. Kestin described the whole experience in a statement as “intense, scary, fun and transformative.” There’s also a client-training component to get marketers thinking more creatively as they tackle problems in their own companies. Ms. Vonk and Ms. Kestin say the program will help marketers have more effective partnerships with their agencies. Check out the Facebook page for “Swim” here.”
