Un-truth in advertising

The FTC is on the attack. They’ve just hit Reebok with a $25 million settlement for misleading claims on their EasyTone and RunTone sneakers. You might think someone in the ad industry would be against this kind of intervention. But not me. I’m on board with it. Good advertising isn’t about lying—it’s about salesmanship. There should be a difference. But I have to say, if you really thought a special pair of sneakers was all you needed to look like one of the models in Reebok’s ads, you’ve got issues the FTC will never be able to fix. 

∞Posted on September 29, 2011

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