Who says copy is dead?
Would you rather buy a snow blower or a “machine of snow doom?” Would you rather clear your driveway or “harness some mighty teeth and claws and chew your way to freedom?” I think you know the answer. Weh-Ming Cho from New Brunswick, Canada got over 300,000 hits and most importantly, a sale, thanks to his cleverly worded sales pitch on the popular auction site, Kijiji. Words still matter. Choose them carefully.
