You don't have to like it but you better understand it
Great post from Dan Goldgeier over at Talent Zoo on the media we consume and how it impacts our work.
Here’s a snippet:
“Don’t forget: advertising relies on knowledge of lowbrow culture just as much as anything that’s considered classic literature or art. Sometimes keeping up requires that you watch or read things you really don’t care for. Not a fan of reality TV or Twilight? Get over it. You have to at least know what they are, because their audiences are often our target customers.”
Read the entire post here.
Notes
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