Is age more than just a number?
Does age matter when it comes to creating advertising? That’s what these four former DDB execs are counting on. The Boomer Generation is just starting to hit retirement age, spawning a potentially lucrative market for advertisers. In an industry dominated by youth, is there a place for a more ‘mature’ group that might know better how to speak to the AARP set? I think there is. When I was 25, a 65-year-old was essentially an alien to me. Even now, with the ‘salt’ in my salt and pepper hair making a land grab on my scalp, I’m still not sure I can fully relate.
Now, as ad people, we should certainly be able to put ourselves in the shoes (orthopedic or otherwise) of just about anybody. But there is nothing quite like actual life experience. Maybe our industry should think about this before tossing most of our aging talent out onto the street.
I sure hope so. At the rate my 401k is growing (or shrinking, depending on the week), I’m gonna need to keep at this for quite some time.
